Bachelor’s Degree in Applied AI for Hospitality & Tourism Management

Learn to think differently, act with confidence, and make a real difference in an industry being transformed by AI.

AI is changing how businesses make decisions and engage with customers. Tomorrow’s travel industry leaders need more than technical knowledge — they need to understand how AI can create better guest experiences, sharper decisions, and genuine innovation.

The program combines applied AI, business strategy, and hospitality management, equipping you with practical skills and industry experience to lead in a rapidly changing, customer-focused world — without losing the human core that defines the industry.

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What will you learn?

You’ll build a strong foundation in hospitality management, business strategy, and applied AI. Through practical projects, internships, and real-world cases, you’ll learn to use AI, data analysis, automation, and digital decision-making to improve operations, personalize customer experiences, optimize revenue, and drive growth. Along the way, you’ll build prototypes, test ideas, and develop your own AI concept through your Business Creation Project.

As AI becomes a core business competency, organizations need leaders who bridge technology, strategy, and human understanding. The program gives you practical AI knowledge, business acumen, industry experience, and two global internship periods — a solid foundation for careers in hospitality, travel, technology, consulting, and innovation.

Program advantages

• Develop in an environment that fosters creativity, innovation, and entrepreneurship
• Build the soft skills in service that elevate the guest experience
• Participate in interactive learning that lays the foundation for your future career
• Receive a first-class education from a federally accredited hospitality school in Switzerland

Program overview

1. Introductory Year — Fundamentals of Hospitality Management and Introduction to AI
   1. You’ll learn the basics of service, communication, and professional conduct — how hotels and travel companies operate, and why human connection remains crucial even in a digital world.
   2. You’ll also receive a first introduction to AI and digital tools, so you understand where AI creates value — and where human feeling, empathy, and creativity remain irreplaceable.
   3. Focus areas: service orientation, business communication, hospitality operations, professional self-confidence, foundational digital and AI knowledge, culinary concepts.
   4. Internship 1 — global
      1. You’ll apply your knowledge in food & beverage at a state-of-the-art hotel or restaurant, gaining experience at industry-leading companies.
2. Year 1 — Business Fundamentals | Digital and Data Awareness
   1. You’ll dive deeper into how hospitality organizations make decisions, lead people, create value, and communicate with customers in a changing world.
   2. AI and digital tools are woven into the curriculum, and you’ll begin connecting real challenges in the travel industry to new AI opportunities.
   3. Focus areas: business fundamentals, leadership, marketing, finance, data-driven thinking, ethical decision-making, AI’s role in modern organizations.
   4. Internship 2 — global
      1. You’ll take on greater responsibility and translate classroom knowledge into reality — in hotel operations, F&B, events, marketing, the luxury segment, or the travel industry. Our career team supports you every step of the way.
3. Year 2 — Applied AI | Innovation in Practice
   1. You’ll move from understanding AI to using it — to streamline operations, personalize guest experiences, strengthen customer relationships, and contribute to more sustainable business models.
   2. Through hands-on projects, you’ll experiment, evaluate solutions, and use AI tools with purpose. Ideas become prototypes, innovation becomes practice.
   3. Focus areas: applied AI tools, automation, business analytics, customer insight, operational innovation, revenue optimization, sustainability, prototype development.
4. Year 3 — AI Strategy | Creating New Ventures
   1. You’ll develop strategic, entrepreneurial, and leadership capabilities to turn AI ideas into business value — with people, ethics, and business impact at the center.
   2. Instead of a traditional thesis, you’ll complete a Business Creation Project: you’ll identify a business need, develop an AI concept, test it, and pitch it professionally — in line with César Ritz’s vision of innovation, where students build and present their ideas, not just study them.
   3. Focus areas: AI strategy, responsible innovation, digital transformation, entrepreneurship, creating new ventures, leadership, pitching, business impact.

Degree

Bachelor of Science in Applied AI for Hospitality Business Management from César Ritz Colleges.

You’ll leave the program ready to work at the intersection of AI, business, and the travel industry — ready to drive change, lead innovation projects, and create real value in a rapidly evolving world.

What can you do after graduation?

You’ll be well-prepared for a range of emerging roles: leading digital transformation projects, analyzing business data, streamlining operations, developing AI-based customer solutions — or starting your own business.

Admission requirements

• Completed upper secondary education or equivalent
• Recommended minimum age: 18 years
• English:
  • IELTS Academic: 5.5 overall, no band below 4.5
  • TOEFL: 4.0 overall, no section below 3.5 (new scale)
  • Duolingo English Test: equivalent scores accepted

Completion of the introductory year including internship is mandatory; exemptions may be considered individually based on prior work experience.

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