Fashion Management, Digital Communication & Media
This three-year bachelor’s programme provides a comprehensive education in the cultural, creative and social business contexts of fashion. It combines modern communication channels, video, fashion films, image- and text-based media, and the most innovative techniques for creating and enhancing business communication strategies specifically tailored to the fashion and luxury markets.
Students will gain an understanding of the philosophy, growth and significance of social media in business, learning how platforms and the most innovative social networks such as Facebook, Instagram, Pinterest and Twitter are used to represent an organisation, market a product or brand, and serve as powerful tools for connecting with consumers by building loyal followings.
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The programme focuses on a solid understanding of traditional and digital marketing, along with editorial skills for digital PR and press activities, including fashion writing and editing, digital storytelling, advertising and marketing publishing, finance and budget management, as well as media planning, creative direction and fashion photography.
Focus areas
- Brand storytelling and marketing strategies
- Traditional and digital media
- Fashion writing and effective copywriting, editorial
- Contemporary cultural perspectives, trends and forecasting
- Photography and video strategies in contemporary fashion
Career opportunities: digital marketing manager, media planner/media manager, communications manager/director, marketing manager, multimedia content designer, social media editor/manager.
The first year is also offered as a one-year programme
Istituto Marangoni’s one-year programme is designed for international students who want to spend a year at Istituto Marangoni’s campus in Milan alongside students from around the world. You will study the first year of the bachelor’s programme and, upon successful completion of the courses, receive a certificate from Istituto Marangoni. You can also choose to continue your studies.
