Fashion Product
This three-year bachelor’s programme focuses on garment technology, production and merchandising with a strategic approach that aims to manage all aspects related to the planning, development, manufacturing, distribution, purchasing, brand building and marketing of fashion collections.
The programme imparts the specialised and detailed technical knowledge required to manage fashion products. Students learn to combine creative acumen, technical expertise and strategic thinking to transform creative ideas into successful fashion products. They become aware of all the processes involved in converting raw materials into textiles and leather goods, and they gain a comprehensive understanding of the synergies between production, marketing, sales and multichannel distribution.
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The course addresses current industry issues, including sustainability, inclusivity and digital transformation, with particular attention to crypto fashion, NFTs, immersive retail and the metaverse, working to define a commercial concept that meets the demands of today’s fashion industry.
Focus areas
- Communication strategies
- Design management
- Materials science and technology
- Production technology
- Fashion business and marketing
- Visual communication techniques
- Fashion industry organisation
- Brand communication
Career opportunities: product development manager, merchandiser/merchandising planner, retail/wholesale planning manager, operations manager, buyer.
The first year is also offered as a one-year programme
Istituto Marangoni’s one-year programme is designed for international students who want to spend a year at Istituto Marangoni’s campus alongside students from around the world. You will study the first year of the bachelor’s programme and, upon successful completion of the courses, receive a certificate from Istituto Marangoni. You can also choose to continue your studies.
