Fashion Marketing Management
The three-year bachelor’s programme in Fashion Marketing and Management aims to train a business specialist for the fashion industry — someone who can navigate the complex fashion world and connect idea and product development with strategies for marketing, communication and distribution. The programme provides cultural, design and leadership skills related to marketing management, delivery, production and distribution.
Students will create projects focused on brand vision, identity, digital communication and distribution. They will learn about product systems and develop strategies to meet the needs of digital marketing and modern creative entrepreneurship, with a focus on supply chains and sustainable design.
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Through NABA’s partnerships with leading brands, students get the chance to intern at world-class companies: Chanel, Gabs, Staff International, Hugo Boss, Valentino Fashion Group, Ratti, Bembercell, Missoni, Tirelli Costumi, Guccio Gucci, Luisa Beccaria, Gianni Versace, Carrera’s, E. C. (Costume National), Corneliani, Lorenzo Riva, Trussardi, Moschino, Federico Sangalli, Jil Sander Italia, Kenzo, ETRO, Gentucca Bini & Father, Gruppo Miroglio, Furla, Ermenegildo Zegna, Mantero, AEFFE, Ports1961.
Focus
- Acquire cultural, design and technical competence related to the fashion product.
- Develop brand identity and brand vision projects, in line with new market demands, digital marketing developments and creative entrepreneurship models.
- Explore interdisciplinary approaches and new scenarios.
Career opportunities: product manager, sustainable supply chain manager, brand manager, merchandiser, collection manager, fashion buyer, sales manager, account manager, trend researcher, social media manager, e-commerce manager.
The first year is offered as a one-year programme
NABA’s one-year programme is aimed at international students who want to spend a year at NABA’s campus in Milan together with students from around the world. You study the first year of the bachelor’s programme in Fashion Marketing and Management, and upon completion of the courses, receive a certificate from NABA. You can also choose to continue your studies.
