Fragrances & Cosmetics Management
This three-year bachelor’s programme provides an in-depth understanding of the entire life cycle of fragrance, beauty and cosmetic products within the luxury segment. Students gain comprehensive knowledge of product development, storytelling and strategies for building and developing strong brands in the industry.
The programme combines theoretical studies with practical work, creating a holistic view of how fragrances and beauty products are developed and launched — from skincare and makeup to luxury perfume collections. Throughout the programme, students explore key areas such as planning, development, production, distribution, purchasing, brand building and marketing, including the important processes surrounding licensing.
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The programme trains students to combine creativity with technical knowledge and strategic thinking, enabling them to transform ideas and concepts into successful products in a competitive global market.
Students will explore brand strategies, product design for perfumes, the history of perfume and cosmetics, production and communication processes, sociology, anthropology and psychology, giving them a unique opportunity to build comprehensive expertise to manage every aspect of product and brand development.
The programme will also provide an overview of current issues affecting the industry, including sustainability, inclusion and digital transformation. This leads to a deep understanding of the social and environmental impact of products to promote a sustainable approach. Experienced managers will serve as mentors for participants, guiding them in problem-solving through project-based work.
Focus
- Brand strategies for luxury beauty products
- Research methods and trend analysis
- Packaging design
- Techniques and experiences for training the sense of smell
- Economics and marketing strategies
Career opportunities: brand manager, product manager, trade marketing manager, communications officer
