Visual Design
Participants study a complex blend of technical design skills encompassing the key digital software tools, drawing and design elements such as typography, lettering, colour, printing, layout composition and visual hierarchy. The programme also covers packaging, signage and theories of perception and gestalt. All with the aim of creating meaningful design in a technological and emotionally charged world.
Students learn to communicate through a visual language and storytelling, including video and new media (web design, blogs, social platforms), with a focus on visual communication as a strategic lever. Creating new approaches to brand identity, image-making in advertising, or innovative ideas in publishing and digital media.
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Focus
- Manage publishing and editorial projects.
- Exhibition design (stage, retail, corporate interior, art installations).
- Visual identity and branding (logos, corporate design, signage).
- Interface design for e-commerce, online platforms and social media.
- Photography and artistic direction
- Communication, publishing and technology for brands
- Graphic layout and art direction for websites and digital applications.
- Image creation and development, research and editing.
- Infographics
- Professional design portfolio and presentation skills
Career opportunities: Editorial graphic designer, Packaging and brand graphic designer, Art director for advertising agencies, Visual designer for exhibitions and corporate design, Visual designer for digital and interactive web communication
The first year is also offered as a one-year programme
Istituto Marangoni’s one-year programme is aimed at international students who want to spend a year at Istituto Marangoni’s campus in Milan together with students from around the world. You study the first year of the bachelor’s programme and, upon completion of the courses, receive a certificate from Istituto Marangoni. You can also choose to continue your studies.
