Fashion Business
To successfully introduce a fashion collection or a luxury product to wholesale and retail channels, a blend of concrete business acumen and creative communication skills is required to complete the process successfully, define the target audience, set price levels, and plan marketing and distribution channels.
Students learn practical skills by collaborating with international companies through industry projects and case studies, as well as through guest lectures and presentations from visiting professionals and experts in the sector. The overall goal of the programme is to train future business professionals who can create a valid business plan or commercial proposal, whether for a startup, new business ventures, or the development of an existing brand.
Contact us for more information
Focus
- The fashion system, forecasting, and consumer markets
- Trends, cultural movements, innovation
- Production and manufacturing processes
- The role of the fashion buyer
- Marketing strategies and communication tools
- Brands and brand building
- Finance and management control
- Fashion retail and digital marketing
- The history of fashion through to the present day
- Theory and practice of creative research
Career opportunities: retail manager, business developer, commercial director, project manager, operations manager
The first year is also offered as a one-year programme in Paris
Istituto Marangoni’s one-year programme is aimed at international students who wish to spend a year at Istituto Marangoni’s campus in Paris alongside students from around the world. You study the first year of the bachelor’s programme and, upon completing the courses, receive a certificate from Istituto Marangoni. You can also choose to continue your studies.
