Business Administration with Specialization — Master (MBA)

Take the step toward strategic leadership in a global world

As the business landscape rapidly changes through digitalization, globalization, and new demands for innovation, leaders are needed who can think long-term and act with precision.

Our MBA program in Lucerne equips you for exactly that kind of challenge — with an education that unites theory, practice, and international perspective.

The program is offered in Lucerne, Switzerland, where student accommodation, meals, and insurance are included. As a Swedish citizen, you can finance your studies through CSN, making the education both accessible and a valuable long-term investment for your career.

Over an intensive year, you will delve into subjects such as corporate strategy, financial analysis, innovation, and leadership. The program leads to an internationally recognized MBA degree from BHMS in collaboration with Robert Gordon University in the United Kingdom. For those who wish to build further, there is also the opportunity to earn a dual master’s — MBA + MSc — within a total of 18 months.

Academic depth and practical application

The program begins with six months of intensive study, where under the guidance of experienced lecturers, you will gain an in-depth understanding of core business principles. Through interactive lectures, real-world case studies, and group discussions, you will develop the analytical skills and strategic thinking essential for making data-driven decisions in complex business environments.

Following this academic foundation period, you will undertake an independent research project, conducting an in-depth analysis of a business problem related to your chosen specialization. This project gives you the opportunity to apply theoretical models in practical contexts while refining your ability to conduct advanced business analysis and formulate strategic recommendations.

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Flexible career opportunities — internship or professional acceleration

After the first six months, the program offers flexibility to tailor your education to your career ambitions. You can choose to:

Return to the workforce in a full-time position and directly implement your newly acquired knowledge to accelerate your career.
Complete a six-month internship period in Switzerland or internationally, providing invaluable industry experience and the opportunity to build a global professional network.

6 specializations

To further strengthen your position in the job market, you can choose one of six strategically focused specializations, each designed to meet current and future business needs:

• Digital Transformation in Tourism Management — Explore how digital solutions are revolutionizing guest experiences and operations within the global tourism industry.
• Luxury Brand Management — Acquire expertise in branding, marketing, and leadership within the exclusive world of premium and luxury brands.
• AI and Digital Innovation — Delve into artificial intelligence and advanced digital solutions to drive innovation and efficiency in tomorrow’s businesses.
• Innovative Business Strategies for Startups — Learn to build, develop, and scale innovative business models with a focus on entrepreneurship and disruptive market strategies.
• Cybersecurity and Big Data Management — Develop a deep understanding of data security and big data analytics, a crucial competency in an increasingly connected world.
• Global Marketing and Sales — Develop expertise in global market analysis, strategic positioning, and international sales strategies to drive growth in the world’s markets.

Are you ready to take the step toward global leadership? This MBA program is more than an education — it is a strategic investment in your future career. You will leave the program as a visionary leader, equipped with deep business knowledge, practical experience, and specialized expertise — ready to meet and shape the future business landscape.

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Structure

1. Term 1
   1. Sustainable business models
   2. Driving innovation and cultural change
   3. Value creation through business development
   4. Strategic global business management
   5. Finance and accounting for informed decision-making
   6. Strategic marketing and data analysis
   7. Transformative leadership in human resource management
   8. MBA research methods
   9. Elective:
      1. Language: German (other languages also available)
      2. Food and Beverage Service Operations I and II
2. Term 2
   1. MBA research project
   2. Internship in Switzerland or globally

Admission Requirements

• Open to all with a bachelor’s degree in any discipline
• 2 years of work experience (internship experience is considered)
• IELTS 6.0 level or equivalent

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