Communication Design
This two-year master’s program provides a broad foundation in sociological, cultural, and creative contexts together with modern media channels. The objective is for students to be able to create memorable communication strategies that can resonate with the most sophisticated social imaginaries.
Participants are given the critical tools to deeply examine the complex relationship between digital communication, social change, visual culture, and new media. By deepening their knowledge of the latest visual communication techniques in order to create highly relevant communication campaigns, students learn to master art direction with a special focus on digital communication and the creative use of the opportunities offered by new technology and multimedia languages.
The program builds a solid understanding of the evolution of communication through the spread of new media, aimed at educating a new generation of communicators who are experts in visual storytelling and perfectly adapted to social and cultural changes.
Focus
- Design for integrated communication campaigns
- Art direction for advanced brand profiling
- Visual multimedia languages
- Key trends in visual design
- The sociology of communication
Specializations
The master’s program is offered within the following specializations:
- Communication Design
- Digital Art Direction
- Digital Design for Immersive Experiences
- Design for Gaming and Virtual Reality
Career opportunities: Digital communication manager, advertising director, social content creator for brands, content developer/content manager for publishers, project manager for events and exhibitions.
