Design Leadership & Strategy
Design leadership is about shaping a project and knowing how to carry it forward. It is about vision, expertise, and direction.
This new two-year master’s program offers an interdisciplinary experience that guides students through the dynamic intersection of design, strategic leadership, and entrepreneurship.
Students become agents of change who start companies, lead businesses, and organizations by blending methods and tools from different disciplines. They will develop a design-driven and ethically mindful approach, applying creative and strategic skills to create effective businesses and solutions.
The program focuses on developing a design-driven approach to addressing and formulating strategic questions, designing innovative solutions, and facilitating communication across disciplines by bringing together business and design perspectives.
Focus
- Business innovation through design
- Design management
- Entrepreneurial culture
- Designing organizations and solutions with social and environmental impact
- Applying interdisciplinary knowledge to societal and complex challenges
Career opportunities: design manager, brand manager, design entrepreneur, design strategist, creative director, design director, corporate social responsibility specialist, regenerative business leader
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First Year
During the first year, you will confront the expanded role of design and critically explore strategies, convergences, and fields of action. The central theme of the designer as an enabler will guide you in studying new methods, contexts, and tools and their relationship to producing thoughtful, synergistic interventions.
Theoretical subjects include art history and contemporary design. Workshops and labs focus on human and environmental issues through the exploration of new tools and relationships, strategies, material research, and physical experimentation.
Second Year
During the second year of the program, you will apply your knowledge of innovation and complex relationships, tools, and techniques, while expanding your knowledge with a long-term (visions) and medium-term (society) perspective. You are expected to define and substantiate your design proposals with a solid theoretical foundation in order to deliver professional projects.
You will participate in several workshops and labs, ranging from Systemic Design and Design Futures to Creative Direction and Tangible Interaction, and you will take part in an intensive bootcamp. The second year also includes a 12-credit thesis project. Among the elective activities in the second year, students may choose to undertake a professional internship.
