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Fashion Management
This one-year academic master’s program in Fashion Management examines how the contemporary fashion system operates and evolves. It focuses on management, communication, brand development, and innovation in the fashion industry.
Combining different disciplines with project-based learning, the program connects theory with practical tools. Students build knowledge in product management, strategic planning, brand development, and the design of events and experiences.
The curriculum also addresses sustainability, digital transformation, and artificial intelligence, preparing students for careers in the global fashion system.
Focus
- Analyze the cultural, economic, and strategic dynamics of the contemporary fashion system, including market trends, consumer behavior, and future industry scenarios.
- Apply methods in management, branding, communication, and product development to create integrated strategies and manage complex processes and projects for brands, companies, and events.
- Develop a professional profile grounded in analytical skills, entrepreneurial vision, leadership, independent decision-making, and digital and communication skills in international, interdisciplinary settings.
Career opportunities: fashion brand manager, fashion marketing manager, product manager, merchandising manager, retail manager, digital marketing manager, communications and content manager, fashion event manager, business development manager, or fashion consultant.
