Business Design
The Master’s program in Business Design creates new connections between the business and design worlds. In an inspiring and interdisciplinary approach, the program focuses on applying design culture, methodology, and sensibility to a broad spectrum of organizations, including established companies, large, medium-sized, and small enterprises, as well as startups.
This program can be taken as a master’s degree over 11 months, or as a dual master’s degree over 14 months.
The program is workshop-based and is supported by seminars, lectures, tutoring, and fieldwork. Industry professionals, the program leader, and project leaders guide students through individual coaching and mentorship. The combination of accredited courses and real-world professional projects gives students the opportunity to build on their academic foundation while simultaneously gaining valuable work experience that is directly linked to their future careers.
Focus
- Learn about design-driven business strategies
- Brand building and communication
- Develop plans for business development, brand building, marketing, and communication for entire companies as well as for specific product lines and new ventures
Career opportunities: Brand strategist and communicator, entrepreneur, product manager, project manager, business consultant, innovation leader, head of business development.
