Creative Advertising
NABA’s one-year master’s program in creative advertising gives students the opportunity to develop fundamental skills in copywriting, storytelling, and art direction, enabling them to produce advertising campaigns across multiple types of media.
The didactic approach of the master’s program consists of a series of meetings with well-established industry professionals and companies within Italian and international advertising who guide students through the key techniques of the creative advertising process, using a typical “learning-by-doing” methodology.
Focus
- Gaining foundational knowledge of creative advertising through both theory and practice
- Experimenting with real campaigns and assignments with leading international partners
- Participating in prestigious international creative competitions
Career opportunities: AD / art director, creative director, copywriter, creative chief, strategic planner.
