Fashion Digital Marketing
This one-year Master’s programme is an intensive course that analyses the evolution of the fashion industry in terms of marketing, communication and culture. The aim is to prepare students for careers in digital marketing and to create specific content and strategies for fashion and lifestyle brands.
Through theoretical and project-based courses on digital technologies, tools and media, where lectures are supplemented with seminars and workshops, students can develop an independent, innovative and sustainable approach.
Focus
- Understanding the content, expressive languages and tools that form the basis of digital marketing within the fashion industry and lifestyle sector
- Gaining the competence to design, plan and implement strategies for fashion and digital systems
- Developing students’ ability to handle different situations independently or through teamwork, as well as developing their capacity to interact with industry professionals
Career opportunities: digital marketing manager, digital project manager and strategist, digital content creator, display and advertising creator, web and social marketing manager, e-commerce manager, digital PR, SEO specialist, community manager.
