Fashion Business & Buying
Specialize in buying and decide what reaches the store next season. Professional fashion buyers know how to select a balanced mix of products and brands to meet the company’s sales targets and market demands. This three-year full-time program trains business professionals with core buying competencies in the fashion and luxury market.
The bachelor’s program focuses on the business side of fashion. Students learn processes in buying and merchandise management as well as the fundamentals of running a successful fashion business. The course covers topics such as marketing, consumer behavior, trend analysis, e-commerce, and retail management. Practical experience through internships and projects is also included, preparing students for careers as buyers, product developers, and marketing managers in the fashion industry.
The program is accredited by Regent’s University London.
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Focus
- Fashion buying strategies
- Contemporary buying and e-commerce
- Fashion buying and product development management
- Fashion marketing
- Buying budgets and range planning
- Supply chain and distribution management
- Inventory management and merchandising mix
- Communication, time management, leadership
- Professional research and presentation methods
- Fashion history and contemporary cultural perspectives
Career opportunities: fashion buyer, product manager, retail manager, project manager, distribution manager, operations and logistics manager
