Fashion Design & Marketing
The program provides comprehensive knowledge in fashion design and marketing, preparing participants for a career in the global fashion and luxury brand industry. With additional skills in communication and fashion marketing, students gain a versatile skill set adaptable to various roles within the fashion world.
The course begins with participants drawing by hand to develop fashion ideas and explore how they can further develop their own design concepts through creative research. They are introduced to key issues such as sustainability and environmental concerns in the fashion industry, as well as new technologies that influence the design process. By analyzing the construction and deconstruction of garments, they explore couture and ready-to-wear, deepening their understanding of the design process from fashion illustration and pattern making to the finished garment.
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During the creation of collections, participants learn the fundamentals of marketing and gain an understanding of the luxury consumer, helping them develop specific communication strategies for the fashion market. They define and develop their own collections with consideration for planning, pricing, product development, and production organization. Through practical exercises, they learn to manage various production aspects within the fashion industry.
The program is accredited by Regent’s University London
Focus:
- Fashion drawing & illustration (2D, 3D)
- Cutting and pattern construction
- Digital design
- Professional design and portfolio
- Visual communication and professional presentation skills
- Fashion marketing and business practices
- Product management
- Development of business plans
- Fashion entrepreneurship
- Fashion buying and range planning
- Consumer behavior & analysis
Career opportunities: menswear and womenswear designer, studio manager, product manager, distribution manager, brand developer, marketing manager
