Fashion Management & Brand Strategies
This bachelor’s degree in Fashion Management & Brand Strategies equips students with the essential skills required to lead and develop a fashion brand. The programme helps students understand key aspects such as business development, planning, communication, and production processes. It prepares them to navigate the fashion industry, from innovative start-ups to global luxury brands, ensuring they gain the right strategies to succeed.
From the role of Brand Manager to Marketing Manager or entrepreneur — studying Fashion Management at Istituto Marangoni opens the door to future careers in fashion.
The curriculum offers a wide selection of courses, including fashion brand strategy, fashion project management, fashion business development, and entrepreneurship, enabling students to immerse themselves in both the creative and business aspects of fashion, as well as market and trend analysis, to gain a profound understanding of the fashion industry.
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The first year is also offered as a one-year programme in Milan and Florence
Istituto Marangoni’s one-year programme is designed for international students who want to spend a year at Istituto Marangoni’s campus in Milan or Florence together with students from around the world. You study the first year of the bachelor’s programme and, upon completing the courses, receive a certificate from Istituto Marangoni. You can also choose to continue your studies.
Career opportunities: brand manager, e-commerce/retail/wholesale manager, buyer, operations manager, merchandiser, digital transformation manager, business analyst.
