Luxury Brand Management
The Master’s program in Luxury Brand Management prepares students to manage the delicate balance between creativity and business for luxury brands. Participants learn how a brand’s purpose and offerings fit into a broader demographic, social, and cultural landscape.
This program can be taken as a master’s degree over 11 months, or as a dual master’s degree over 14 months.
The program is workshop-based and is supported by seminars, lectures, tutoring, and fieldwork. Industry professionals, the program leader, and project leaders guide students through individual coaching and mentorship. The combination of accredited courses and real-world professional projects gives students the opportunity to build on their academic foundation while simultaneously gaining valuable work experience that is directly applicable to their future careers.
Tomorrow’s luxury brand managers will explore the new values associated with the concept of luxury. Students will come to understand that brand building is a blend of science, art, rationality, and emotion.
Focus
- Master the delicate balance between creativity and business for luxury brands
- Learn how a brand’s purpose and offerings fit into a broader demographic, social, and cultural landscape
- Explore the new values associated with the concept of luxury
- Practice identifying consumer behaviors and social patterns that enable luxury brands to develop unique solutions for their customers’ needs
Career opportunities: luxury brand manager, product manager, marketing director, influencer, digital communications director, communications and PR manager, brand and marketing consultant, exhibition designer, fashion show organizer.
