Luxury Brand Management
This one-year Master’s programme deepens students’ knowledge in the management and strategic development of luxury brands through a combination of theory and practice.
Students are equipped with the tools and expertise required to develop and manage innovative brand strategies that strengthen brand identity and market position. The programme examines target market dynamics as well as current trends in sustainability, digital innovation, and changing consumption patterns within the premium segment.
Through an integrated teaching model, the programme combines theoretical lectures on topics such as emotional branding, multisensory communication, and strategic brand management with practical workshops in collaboration with leading industry players. Students have the opportunity to work directly with professional experts, develop communication campaigns, create experiential retail strategies, and design innovative solutions for the global luxury brand market.
Focus
During the programme, students will:
- Analyse and interpret consumer behaviours and understand their impact on luxury brands.
- Acquire skills in designing and implementing unique and innovative brand strategies.
- Use professional tools to create memorable customer experiences that enhance brand value and build deep emotional relationships with customers.
The Master’s programme provides a solid academic and practical foundation for a career in the exclusive and dynamic world of luxury brands.
Career opportunities: product manager, brand manager, marketing manager, digital communications manager, social media manager, brand strategist, creative strategist, brand consultant
