Marketing and Management for Creative Business
The bachelor’s program trains professionals who can drive innovation within creative sectors using smart technology as a key tool for designing the strategies, services, and products of the future.
The course places AI at the center of the curriculum, exploring its applications in marketing, communication, and entrepreneurial development. Students acquire interdisciplinary skills that combine technology, business, and creativity, enabling them to become hybrid professionals who can work as developers, creators, and start-up founders.
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The teaching method focuses on “operational know-how” and practical experimentation, encouraging independence, entrepreneurial spirit, and collaboration within multifunctional, multicultural, and multi-specialist teams. NABA has developed strong relationships with leading companies that offer internship opportunities for students.
Focus
- Ability to analyze market, business, and communication data, including using appropriate support tools
- Ability to develop and manage multichannel communication projects within temporary, multicultural, and multifunctional teams, using appropriate and consistent creative solutions
- Knowledge and application of the most important AI tools to support management, creative, and media-related design processes
Career opportunities: AI marketing strategist, creative marketing specialist, community engagement specialist, omnichannel specialist, digital start-up founder, customer experience designer, metaverse brand strategist, creative entrepreneur, business designer, project manager, innovation manager
The first year is also offered as a one-year program
Want to try studying marketing and leadership at NABA? The school’s one-year program is designed for international students who want to spend a year at NABA’s campus in Milan or Rome together with students from around the world. You study the first year of the bachelor’s program and, upon completing the courses, receive a certificate from NABA. You can also choose to continue your studies.
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