Master’s in Applied AI and Customer Experience

Artificial intelligence is reshaping the rules for how modern businesses build relationships with their customers.

For those who want to help shape that development — rather than merely follow it — HIM Business School in Montreux offers a one-year master’s program starting in January 2027.

The program is designed for those who want to combine business strategy and AI without having a technical background. With only 24 places available, it is a selective program where, over twelve months, you will gain hands-on experience from two creative regions: Macao in southern China (online) and Montreux in central Europe. The program blends online courses with on-campus periods and concludes with an independent business project.

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Program Structure — 3 Levels

1. Level 1 — Certificate in Applied AI: Online (Jan–Mar) + Macao, China (Apr–May)
   1. The first part builds your theoretical foundation online, followed by an on-campus period in Macao where you apply your knowledge in real industry settings. Courses cover AI fundamentals, UX, and data analysis, among other topics.
2. Level 2 — Master in Applied AI in Customer Experience
   1. Montreux, Switzerland (Jun–Sep) + Online capstone (Oct–Dec). In Switzerland, you will deepen your understanding of the European AI landscape through corporate partnerships and industry projects. The semester concludes with a capstone project where you bring together all elements of the program into a cohesive business case.
3. Level 3 (optional) — Dual Master’s with César Ritz Colleges
   1. Brig, Switzerland (Oct–Dec). If you choose to continue for an additional semester at César Ritz Colleges, you will also earn a Master of Science in Leadership and graduate with dual master’s degrees.

What you will develop

• Strategic ability to use AI to strengthen customer relationships and business outcomes
• Experience from real AI projects in international settings
• Knowledge of ethical and responsible AI in practice
• A global network with career opportunities in AI and business development

Career Paths

AI Product Manager, CX Strategist, AI Transformation Consultant, Digital Innovation Manager, UX Designer for AI Systems, AI Ethics & Governance Lead

Admission Requirements

• Bachelor’s degree (minimum GPA 3.0)
• English: IELTS 6.0 or equivalent
• Selection via: written case, video introduction, and interview with the program director

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