Product Management for Fragrances and Cosmetics
This one-year program covers the technology, organisation, and economics of fragrance and cosmetics production. The program teaches how to manage business operations while responding to market changes and product innovations as well as the latest trends in the industry.
Participants will discover the best strategies to optimise production, marketing, distribution, and manufacturing in luxury fragrance and beauty brands. They will also be introduced to key financial performance indicators. They will learn to manage all aspects from research and development to communication. What happens when new perfumes or beauty products are launched, analysing different market segments, and diving into the latest techniques for product presentation, marketing, distribution, retail, web communication, and scent-based marketing.
The course will provide an overview of the fundamentals of perfumery, ingredients, composition processes, and techniques, with special laboratory activities for sensory experiences. Participants will gain an understanding of how ingredients are processed into a final product by observing each step from pre-production through to final production processes, such as marketing and packaging.
Focus areas
- Perfume and cosmetics history, visions, development, and trends
- Market composition and segmentation
- Fundamentals of business operations and product management in perfumes and cosmetics
- Market introduction — launching new products
- Key aspects of procurement, marketing, and visual display
- Communication strategies and product management
Career: Product manager, brand manager, key account managers, retail beauty managers.
