Graphic Design and Art Direction
Study graphic design at NABA — a bachelor’s programme that opens the door to the world of communication, a creative and constantly evolving industry with many possible career paths.
The programme offers three main tracks — Brand Design, Creative Direction and Visual Design — and provides broad expertise in graphic design, advertising, motion graphics, 3D modelling, web design, UX/UI and modern AI-based tools.
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During the programme, students work on real design briefs in collaboration with both local and international partners, providing valuable experience and an opportunity to develop both creativity and practical skills in a professional environment.
Focus
- Explore multiple perspectives and methods
- Conduct research, define strategies and develop new ideas
- Work on real briefs with leading international partners
Career opportunities: art director, copywriter, graphic designer, web designer, brand designer, editorial designer, retail and exhibition designer, packaging designer, illustrator, visual designer.
The first year is also offered as a one-year programme
Want to try studying graphic design at NABA? The school’s one-year programme is aimed at international students who want to spend a year at NABA’s campus in Milan or Rome together with students from around the world. You study the first year of the bachelor’s programme and, upon completion of the courses, receive a certificate from NABA. You can also choose to continue your studies.
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Specialisations
Brand Design
Deepen your knowledge of brand communication and develop strategic and visual brand identities. Students work on digital projects, packaging design, retail and consumer experiences. The specialisation covers the entire process — from visual identity to strategic implementation, with a focus on corporate values, goals and culture.
Creative Direction
Learn to design and lead communication campaigns both online and offline. This specialisation prepares you for the role of creative director in advertising, multimedia and social platforms, while developing the organisational skills needed to lead creative teams and productions.
Visual Design
Develop your personal style and technical expertise in graphic design and visual communication. Work with illustration, digital animation and photography to create engaging and visually powerful projects, from artistic expression to professional communication briefs.
