Visual design and integrated marketing communication
This two-year master’s program offers a synthesis between the typical marketing perspective, usually covered in more business-oriented courses, to provide students with a solid foundation in the field, and the artistically expressive approach that also leverages new technology.
By constantly working on real-world projects and analyzing the fundamental elements of marketing, integrated communication, and contemporary cultural scenarios together with opportunities for interdisciplinary activities, students are given the chance to engage with the professional context. Students experience new creative and operational models that will support them in developing a sound professional and project profile.
Focus
- Decode the elements and languages of communication and their contemporary cultural and imaginary contexts.
- Evaluate different communication languages and identify the impact of communication processes on today’s socioeconomic and cultural context.
- Manage complex communication projects and find the right balance between the economic and the artistically creative dimension.
Career opportunities: communication designer, marketing specialist, art director, copywriter, strategic planner, communication manager, user experience and interface designer, brand designer, social media manager, digital strategist, creative director.
